Journal RSS



Hooks Pick - HyperGrand x Mighty Jaxx

Let's explore our pick of the month - An Eye for an Eye, a collaboration between timepiece maker, HyperGrand and collectible toy maker, Mighty Jaxx.You will be extremely excited  just by seeing the size of the box set and be adrenalised to the max when you start to explore the content which are exquisitely thought of.Hooks Avenue is proud to curate this amazing collaboration. A definite 5 star rating!

Continue reading



Meet Local Tattoo Artist Edmund Seah

Featuring Edmund Seah (Singapore) A homegrown tattoo artist brilliantly transforms his love for Irezumi inspired body art into custom sneakers. With the strong influence of Japanese traditional art using bold strokes and colours, Edmund's passion has since extended to not only body art but different types footwear. Let's take a look into the traces of his fetish for art. You will definitely see more of his art at Hooks Avenue.  

Continue reading



Latest at Hooks Avenue - Black Ember (California)

  TEAM BLACK EMBERBlack Ember is a team of Industrial Designers and product developers with a collective experience of more than 60 years designing and building performance soft-goods, hard-goods, and technical equipment. One of our crew even owned an indie fashion label for a time. As designers, creators and product-testers for some of the best known and most respected sport, performance and outdoor brands in the world, we have deep experience and expertise in the design of technical soft-goods and equipment. We most especially love bad-ass backpacks. BUILD YOUR BLACK EMBER BACKPACKBlack Ember backpacks are highly functional, sleek, weatherproof, urban packs designed to house and protect your critical gear. Each material has been carefully chosen for its particular performance characteristics...

Continue reading



Josh In The House!

Let us welcome Josh on board and he will show you through our exclusive brands. Catch up with him every Wednesday/Friday/Saturday between 12noon till 7pm at our product gallery located at 71 Sultan Gate. S198496. Psst... Don't be surprised if you spot him executing his routine PT or munching his favourite salad. ***Warning*** His built can be rather intimidating. 

Continue reading