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The SNRD "BE PART OF US" Campaign

SNRD Eyewear (Korea) has always appeal to the masses as a "People" brand with the aim to promote active lifestyle. As the name, Second Round (SNRD) suggests, everyone deserves another chance to improve their lifestyle and have fun out there. For the past 1 year, we have been scouting for individuals from different walks of life and professions to be part of our community we named SNRDians. The "Be Part of Us" campaign has since reached out to lawyers, magicians, models, professional riders, barbers, surfers etc and the community will continue to grow.  Let's take a look how SNRD has changed their lifestyle:                      

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The Launch of Orbit Gear in Singapore

  With the passion to discover and unravel indie brands, Hooks Avenue has since take on the role of bringing in quality brands from over the world and present them in our own way. We simply love the passion of the indie brand owners whom have started their labels from scratch and taking up almost all roles to make things happen. From designing to manufacturing stage, they fought hard despite limited resources and financial means and it is the determination that caught our attention. Today we are proud to be the exclusive dealer/distributor of Orbit Gear (Jakarta) which focuses on modular technical bags. With the usage of their own fabric, elecor® Polyester material, Orbit Gear started their journey as a modular gear...

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Hannya Trilogy by Horiryoku (Edmund Seah)

Adding to his Transcript Series, Singapore tattoo artist, Edmund Seah (Horiryoku) has created his first trilogy project - Hannya Trilogy. The Hannya Trilogy's ideology is based on 3 different emotional state and the first pair of the Hannya trilogy - RAGE (1/3) expresses agression and disturbed state of mind using bold colours contrast to represent his illustration. INFERNO (2/3) illustrates the conflict within one's mind, the contrast in emotion is displayed between the left and right foot. HARO (3/3) brought in the element of water and fire. It further illustrates the "oxymoronic" state in this modern society. Check out more of his art at http://bit.ly/2oeT8zE The Hannya Trilogy is currently exhibited at our product gallery (71 Sultan Gate), kindly email to shop@hooksavenue.com for...

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What's New?

It is almost a tradition for us to look into quality brands around the globe and this time round, our eyes are on Crafted Goods. A high quality award winning Swiss bag maker who promotes individualism.  Get to know more about Crafted Goods: Review and Awards: http://bit.ly/2n7cqWl Features: http://bit.ly/2n7k3fy We are proud to introduce the latest collection: #1 THE PERPETUAL COLLECTION As its name will define it, this collection will exist on a permanent basis, adding new models throughout the seasons. The product line up will be made out of black/highly resistant 600D/2 ballistic fabric coupled with top of the range YKK® Aquaguard water repellent zippers and Duraflex® buckles.  #3 THE ULTIMATE COLLECTION This is CRAFTED GOODS' limited series collection which will...

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OP x Hooks Avenue (Misfits Parody Custom)

It's the second custom pair for Hooks Avenue and we are extremely thrilled to be waiting for the shipment all the way from South Korea. This time round Original Punk decides to do an unofficial 3 way custom subject using a black Vans slip on.  Original Punk x Hooks Avenue (Misfits Parody Custom)

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