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Understanding CORDURAⓇ

We’re firm believers of gear that’s built to last and are always on the lookout for creators that share the same sentiments. But how does the average person judge the quality of gear he/she is about to shell out some hard earned cash on? Hooks Avenue gives you “What Is:?” a series for gearaholics, gear geeks and anyone looking to make informed purchases. Fresh off their 50th anniversary celebrations (in 2017 if you’re reading this many years from now), we’re kicking this new series off with CORDURAⓇ. CORDURAⓇ Source: Cordura 50 Years You’ve probably come across the name CORDURAⓇ or at least brushed up against this favourite polyester fabric of gear manufacturers at least once in your lifetime. What you...

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Hooks Avenue X Kydra: The Dual Lifestyle Of A Tennis Coach-Biochemist

Hooks Avenue and Kydra Athletics, two brands born and bred in Singapore. Purveyors of quality gear that’s built for life — lived active. In Singapore and across the world, juggling a dual lifestyle is a fine line between sweet satisfaction and a meltdown. Urban athletes know best. Maybe you’re a full-time accountant and an after hours MMA fighter, or in Arnaud’s case — a tennis coach who’s pursuing a career in biochemistry, packing more into our days and the bags we carry is the common struggle. The Nomadic Biochemist/Tennis Coach  Born in France, his semi-nomadic lifestyle began during his teenage years when he moved to the U.S.A, before making the short jump over to Montréal, Canada in pursuit of a...

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Hooks Avenue Select Pop Up at Metro Paragon

November 2017 has been an exciting month for us. It's an honour to be invited by METRO to be part of the revamp at Metro Level 4 which features a cool "Undergound" feel targeted to younger demographics. The selected brands featured at the new pop up are SNRD Eyewear, Life Behind Bars, Orbit Gear, Black Ember and Hooks Custom Shoes.  With the awesome initiative by Metro, Hooks Avenue hopes to function its role in appealing the young shoppers and we love to make things HAPPEN! Do check out Hooks Avenue Select Pop Up real soon!    

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House Of Vans 2017 (Korea)

House of Vans has always been an awesome event where great custom artists meet and this year we are excited to bring you some coverage which happened less than a week ago in Korea. Two of our Hooks Custom artists have participated in this year House of Vans event where they did a "live" custom on their respective Vans in the exhibited competition. Not only did the great artists display their art, they had great time hanging out with other top custom artists. ENJOY! Brought to you by Hooks Custom. Another initiative by Hooks Avenue    

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The Rent-A-Bag Service

  We’re giving you the opportunity to take that new bag you’ve been eyeing for a trial for an affordable fee of $5 a day. You know, just to be sure it’s the one. After all, our bags are extensions of ourselves. Our partners in crime (stay away from actual crime kids), and our everyday sidekick. Who can benefit from Rent-A-Bag? If you’ve ever spent days, weeks, or even months on end doing in-depth research about your next bag, you’ll know it’s no simple task. The Veteran Collector (Gearholic) It doesn’t matter if you’re a veteran bag collector, or gearholic, this is a service that’s gonna change the way you select your next bag. You’ve gone through all the steps...

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