Journal — Socks RSS

New Arrival at Hooks Avenue - STAYCOOL Socks

After messing with technical bags for quite a while, we feel it's time to start looking lifestyle products which give one "Character" and "Individualism". After scouting for some time, we finally decided to induce STAYCOOL from Indonesia. With the prerequisite of getting something inherited with good quality and cool design, we realised that STAYCOOL fits the bill. With a strong presence of "Character" and "Street" feel coupled with Arch Support Technology,  STAYCOOL unisex socks provide one with great comfort and that "touch" that place you in the ever-changing street fashion league - Brought to you by Hooks Avenue Do check out these amazing models via our online store:  

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Launch of LifeSockS (Japan) in Taipei (May 2016)

14th May 2016 marks the birth of a new brand, LifeSockS (Japan). A small event was held in GCDC, Taipei inviting mainly retailers and distributors from Korea, Hong Kong, Macau and Singapore. Using Smag, 3M and Lycra technology, it is hard to hide your socks under your pants. "Who says socks are not attractive?"   Hooks Avenue is proud to be the exclusive dealer and distributor for LifeSockS in Singapore. Stay tuned for more details.   Life sucks, は 酷い、しかしLifeSockS, は美しい。-LifeSockSが届けるのは商品だけではない、その商品を使う全ての人に全く新しい生活体験を与える。LifeSockSが開発した磁石収納デザイン(SmagTM)、吸収性と消臭機能を兼ね揃えた(3M ScotchgardTM)、夜間安全性にすぐれた(3M ReflectiveTM)、そしてソックス自体の目を引くデザインで消費者に機能とデザイン性を実感いただきます。現代人の多くは生活に不満を感じ、”Life sucks!”(酷い生活)と言いたくなるが、少し頭を捻ればマイナスな考えで捉えていた生活も快適でリラックスしたものとなる。当ブランドの商品はそんなもの。デザイナーが日常の不満を斬新なアイディアで一気に解消し、今後の生活に欠かせないアイテムをつくっています。−"LifeSockS"  

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