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The Up And Rising Bag Brand - Orbit Gear (Jakarta)

The Story Orbit Gear is a Jakarta based technical gear and garment maker. Founded in 2008, Orbit Gear modern history begins in 2017 with a decade of experiences in carry goods & technical gear making. We believe in the higher value than just creating a product that works. We believe that at Orbit Gear, everyone needs to be happy and proud of what they’re capable of doing and their contribution.We believe that a happy worker can only make a better and responsible product with integrity, down to the smallest details. That’s why we decided to run Orbit Gear independently and only made all the products in-house. Being obsessed with functional details and technical design, Orbit Gear seeks to provide a practical solution...

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Hooks Avenue Select Pop Up at Metro Paragon

November 2017 has been an exciting month for us. It's an honour to be invited by METRO to be part of the revamp at Metro Level 4 which features a cool "Undergound" feel targeted to younger demographics. The selected brands featured at the new pop up are SNRD Eyewear, Life Behind Bars, Orbit Gear, Black Ember and Hooks Custom Shoes.  With the awesome initiative by Metro, Hooks Avenue hopes to function its role in appealing the young shoppers and we love to make things HAPPEN! Do check out Hooks Avenue Select Pop Up real soon!    

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Launch of LifeSockS (Japan) in Taipei (May 2016)

14th May 2016 marks the birth of a new brand, LifeSockS (Japan). A small event was held in GCDC, Taipei inviting mainly retailers and distributors from Korea, Hong Kong, Macau and Singapore. Using Smag, 3M and Lycra technology, it is hard to hide your socks under your pants. "Who says socks are not attractive?"   Hooks Avenue is proud to be the exclusive dealer and distributor for LifeSockS in Singapore. Stay tuned for more details.   Life sucks, は 酷い、しかしLifeSockS, は美しい。-LifeSockSが届けるのは商品だけではない、その商品を使う全ての人に全く新しい生活体験を与える。LifeSockSが開発した磁石収納デザイン(SmagTM)、吸収性と消臭機能を兼ね揃えた(3M ScotchgardTM)、夜間安全性にすぐれた(3M ReflectiveTM)、そしてソックス自体の目を引くデザインで消費者に機能とデザイン性を実感いただきます。現代人の多くは生活に不満を感じ、”Life sucks!”(酷い生活)と言いたくなるが、少し頭を捻ればマイナスな考えで捉えていた生活も快適でリラックスしたものとなる。当ブランドの商品はそんなもの。デザイナーが日常の不満を斬新なアイディアで一気に解消し、今後の生活に欠かせないアイテムをつくっています。−"LifeSockS"  

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