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House Of Vans 2017 (Korea)

House of Vans has always been an awesome event where great custom artists meet and this year we are excited to bring you some coverage which happened less than a week ago in Korea. Two of our Hooks Custom artists have participated in this year House of Vans event where they did a "live" custom on their respective Vans in the exhibited competition. Not only did the great artists display their art, they had great time hanging out with other top custom artists. ENJOY! Brought to you by Hooks Custom. Another initiative by Hooks Avenue    

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The Rent-A-Bag Service

  We’re giving you the opportunity to take that new bag you’ve been eyeing for a trial for an affordable fee of $5 a day. You know, just to be sure it’s the one. After all, our bags are extensions of ourselves. Our partners in crime (stay away from actual crime kids), and our everyday sidekick. Who can benefit from Rent-A-Bag? If you’ve ever spent days, weeks, or even months on end doing in-depth research about your next bag, you’ll know it’s no simple task. The Veteran Collector (Gearholic) It doesn’t matter if you’re a veteran bag collector, or gearholic, this is a service that’s gonna change the way you select your next bag. You’ve gone through all the steps...

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The SNRD "BE PART OF US" Campaign

SNRD Eyewear (Korea) has always appeal to the masses as a "People" brand with the aim to promote active lifestyle. As the name, Second Round (SNRD) suggests, everyone deserves another chance to improve their lifestyle and have fun out there. For the past 1 year, we have been scouting for individuals from different walks of life and professions to be part of our community we named SNRDians. The "Be Part of Us" campaign has since reached out to lawyers, magicians, models, professional riders, barbers, surfers etc and the community will continue to grow.  Let's take a look how SNRD has changed their lifestyle:                      

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The Launch of Orbit Gear in Singapore

  With the passion to discover and unravel indie brands, Hooks Avenue has since take on the role of bringing in quality brands from over the world and present them in our own way. We simply love the passion of the indie brand owners whom have started their labels from scratch and taking up almost all roles to make things happen. From designing to manufacturing stage, they fought hard despite limited resources and financial means and it is the determination that caught our attention. Today we are proud to be the exclusive dealer/distributor of Orbit Gear (Jakarta) which focuses on modular technical bags. With the usage of their own fabric, elecor® Polyester material, Orbit Gear started their journey as a modular gear...

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Hannya Trilogy by Horiryoku (Edmund Seah)

Adding to his Transcript Series, Singapore tattoo artist, Edmund Seah (Horiryoku) has created his first trilogy project - Hannya Trilogy. The Hannya Trilogy's ideology is based on 3 different emotional state and the first pair of the Hannya trilogy - RAGE (1/3) expresses agression and disturbed state of mind using bold colours contrast to represent his illustration. INFERNO (2/3) illustrates the conflict within one's mind, the contrast in emotion is displayed between the left and right foot. HARO (3/3) brought in the element of water and fire. It further illustrates the "oxymoronic" state in this modern society. Check out more of his art at http://bit.ly/2oeT8zE The Hannya Trilogy is currently exhibited at our product gallery (71 Sultan Gate), kindly email to shop@hooksavenue.com for...

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